Introduction
The BS Mass Communication Programme consists of 129 credit hour courses to be completed in a minimum period of four years. The programme provides a broad overview of mass communication theories and methods with special focus on Competency Based Learning. In order to complete the General Education requirements, Disciplinary Requirements and Practical Learning Requirements, students will be required to attend fortnightly tutorials, participate in workshops, and do internship in an accredited media organization along with participating in Entrepreneurship/Youth Club/Sports activities as per HEC/ University guidelines.
OBJECTIVES
The BS Mass Communication programme has been designed to achieve the following objectives:
- To cater the educational needs of our students and to prepare and guide them for pursuing higher studies and research in mass communication.
- To enable the students understand and explain the dynamics of the social phenomena of mass communication and media sociology in Pakistani society.
- To meet the professional requirements of media industry and job market.
INTERNSHIP MANNUAL
In 8th Semester, a student is required to do an Internship for two months (Mandatory requirement of BS Mass Communication Degree) in any reputed Newspaper of Pakistan, TV News Channel and Radio Station of your choice. After completion of two month internship the student is required to prepare an Internship Report as per given format, make hard bound copy of Internship in black color with golden color writing and submit it (in hard & soft form) to the Internship Coordinator Department of Mass Communication, AIOU, Islamabad alongwith Internship Evaluation Proforma Signed and Stamp from the concerned Organization and Internship letter from the organization from where Internship completed.
Internship Report Format:
Front Page: Name of Organization and Student Name with Roll No and Registration No Program Name and Contact No of Student
Table of Contents:
- Title Page
- Acknowledgment
- Introduction
- History of Organization
- Organizational Structure
- Working Position
- Working Experience as Internee
(Attached Sample Work)
- Conclusion
- Suggestions & Recommendations
- Internship Certificate from the Concerned Organization
Eligibility Criteria
Admission will be offered to students having intermediate or equivalent qualification on open merit basis as per the University policy.
Selection Process
It is an open merit programme and admission will be granted to all the candidates meeting the minimum eligibility criteria.
Duration
Medium of Instruction
Teaching Methodology
This BS (4-year) in Mass Communication is offered in blended mode. There will be online workshop classes in every semester with compulsory 70% attendance. Two assignments, a quiz and a final exam will conducted for each course. Research Project/Thesis and Two Months internship are mandatory components of the degree.
Total Credits Hours Required
|
Sr. No. |
Course Title |
Credit Hours |
Course Code |
Category |
|---|---|---|---|---|
|
1 |
Functional English |
3 (3+0) |
9382 |
Gen Edu (Functional English) |
|
2 |
Introduction to Sociology, Culture and Society |
3 (3+0) |
9410 |
Gen Edu (Social Science) |
|
3 |
Quantitative Reasoning |
3 (3+0) |
9424 |
Gen Edu (Quantitative Reasoning) |
|
4 |
Literature of Pakistani Languages |
3 (3+0) |
9006 |
Gen Edu (Arts & Humanities) |
|
5 |
Public Relations |
3 (3+0) |
9263 |
Major |
|
Total Credit Hours |
15 |
|
Sr. No. |
Course Title |
Credit Hours |
Course Code |
Category |
|---|---|---|---|---|
|
1 |
Expository Writing |
3 (3+0) |
9381 |
Gen Edu (Expository Writing) |
|
2 |
Ideology and Constitution of Pakistan |
3 (3+0) |
9378 |
Gen Edu (Ideology & Constitution of Pakistan) |
|
3 |
Islamic Studies / Ethics |
3 (3+0) |
9401 / 5437 |
Gen Edu (Islamic Studies / Ethics) |
|
4 |
Quantitative Reasoning-II |
3 (3+0) |
9383 |
Gen Edu (Quantitative Reasoning) |
|
5 |
Advertising |
3 (3+0) |
9269 |
Major |
|
6 |
Pakistan Studies |
3 (3+0) |
9374 |
Gen Edu (Pakistan Studies) |
|
Total Credit Hours |
18 |
|
Sr. No. |
Course Title |
Credit Hours |
Course Code |
Category |
|---|---|---|---|---|
|
1 |
Entrepreneurship |
3 (3+0) |
5026 |
Gen Edu (Entrepreneurship) |
|
2 |
Civics and Community Engagement |
3 (3+0) |
9385 |
Gen Edu (Civics & Community Engagement) |
|
3 |
Basics of Environmental Sciences |
3 (2+1) |
9389 |
Gen Edu (Natural Science) |
|
4 |
Application of Information and Communication Technologies |
3 (2+1) |
9384 |
Gen Edu (Application of ICT) |
|
5 |
Language Skills & Communicative Abilities |
3 (3+0) |
9266 |
Major |
|
6 |
Development Support Communication |
3 (3+0) |
9272 |
Major |
|
Total Credit Hours |
18 |
|
Sr. No. |
Course Title |
Credit Hours |
Course Code |
Category |
|---|---|---|---|---|
|
1 |
Process & Effects of Mass Communication – I |
3 (3+0) |
9270 |
Major |
|
2 |
Process & Effects of Mass Communication – II |
3 (3+0) |
9271 |
Major |
|
3 |
Print Media – I |
3 (3+0) |
9261 |
Major |
|
4 |
Print Media – II |
3 (3+0) |
9262 |
Major |
|
5 |
Electronic Media – I |
3 (3+0) |
9267 |
Major |
|
6 |
Electronic Media – II |
3 (3+0) |
9268 |
Major |
|
Total Credit Hours |
18 |
|
Sr. No. |
Course Title |
Credit Hours |
Course Code |
Category |
|---|---|---|---|---|
|
1 |
Basic Concepts in Social Sciences – I |
3 (3+0) |
9275 |
Interdisciplinary |
|
2 |
Media Ethics & Laws – I |
3 (3+0) |
9281 |
Major |
|
3 |
National and International Current Affairs – I |
3 (3+0) |
9264 |
Major |
|
4 |
Advanced Theories & Strategies of Communication – I |
3 (3+0) |
9273 |
Major |
|
5 |
Principles of Management |
3 (3+0) |
5414 |
Interdisciplinary |
|
6 |
Fahm-e-Quran (Tajweed, Translation and Tafsir) |
Non-Credit |
9487 |
Non-Credit |
|
Total Credit Hours |
15 |
|
Sr. No. |
Course Title |
Credit Hours |
Course Code |
Category |
|---|---|---|---|---|
|
1 |
Basic Concepts in Social Sciences – II |
3 (3+0) |
9276 |
Interdisciplinary |
|
2 |
Media Ethics and Laws – II |
3 (3+0) |
9282 |
Major |
|
3 |
National and International Current Affairs – II |
3 (3+0) |
9265 |
Major |
|
4 |
Advanced Theories & Strategies of Communication – II |
3 (3+0) |
9274 |
Major |
|
5 |
Research Methods in Mass Communication – I |
3 (3+0) |
9277 |
Major |
|
6 |
Seerat-e-Tayyaba |
Non-Credit |
9488 |
Non-Credit |
|
Total Credit Hours |
15 |
|
Sr. No. |
Course Title |
Credit Hours |
Course Code |
Category |
|---|---|---|---|---|
|
1 |
Introduction to Film & Theatre |
3 (3+0) |
9241 |
Major |
|
2 |
Research Methods in Mass Communication – II |
3 (3+0) |
9278 |
Major |
|
3 |
Business Communication |
3 (3+0) |
5409 |
Interdisciplinary |
|
4 |
Visual Communication |
3 (3+0) |
9247 |
Major |
|
5 |
Online Journalism |
3 (3+0) |
9248 |
Major |
|
Total Credit Hours |
15 |
|
Sr. No. |
Course Title |
Credit Hours |
Course Code |
Category |
|---|---|---|---|---|
|
1 |
Capstone Project |
3 (0+3) |
9245 |
Project |
|
2 |
Environmental Communication |
3 (3+0) |
9242 |
Major |
|
3 |
International Communication |
3 (3+0) |
9243 |
Major |
|
4 |
Media Management |
3 (3+0) |
9244 |
Major |
|
5 |
Internship |
3 (0+3) |
9246 |
Field Exp. |
|
Total Credit Hours |
15 |
1
2
Semesters
Workshop
The online workshop for each course will comprise of 12 hours, with 2 hours daily for 6 days except for the teaching practice and project as per AIOU policy. Each semester will have a workshop for the courses offered in that particular semester. There will be an online quiz for every course at the end of the workshop.
Thesis
Mandatory thesis in final semester.
Practical
02 months mandatory internship in the field will give the practical orientation to the students.
Viva
Viva-voce exam for thesis will be conducted.
Assessment Weightage
| Assignments (Weightage) | Workshop (Attendance & Quizzes) (Weightage) | Final Exam (Weightage) | Passing Marks |
| 20% | 30% Quiz | 50% | 50% (in aggregate). However, 40% marks in final exams is mandatory. |
Note: Allama Iqbal Open University (AIOU) reserves the right to amend the fee structure policy, course offering and assessment of courses when required. The existing course(s) will be adopted/adapted as per requirement. The department may change the sequence of the course(s) offering as per availability of course(s).