Introduction

The Associate Degree in Mass Communication Programme consists of 66 credit hour courses to be completed in a minimum period of two years. The programme provides a broad overview of mass communication theories and methods with special focus on Competency Based Learning. In order to complete the General Education requirements, and Disciplinary Requirements, the students will be required to attend fortnightly tutorials, and participate in workshops, as per HEC/University guidelines.

OBJECTIVES

The BS Mass Communication programme has been designed to achieve the following objectives:

  • To cater the educational needs of our students and to prepare and guide them for pursuing higher studies and research in mass communication.
  • To enable the students understand and explain the dynamics of the social phenomena of mass communication and media sociology in Pakistani society.
  • To meet the professional requirements of media industry and job market.

COURSES

A student will have to complete courses comprising 66 credit hours. The semester-wise break-up of these courses as per guidelines of the Higher Education Commission is as under.

Eligibility Criteria

Admission will be offered to students having intermediate or equivalent qualification on open merit basis as per the University policy.

DEGREE REQUIREMENT

Following requirements are necessary for award of Associate Degree in Mass Communication:

  1. Successful completion of 66 credit hours of study in minimum four semesters.
  2. Online Classes/Workshops: There will be mandatory online classes/workshops for all the courses and attendance will be compulsory as per the University rules.
  3. Assessment: The assessment will be made on the basis of following components as per the University policy:
  1. Assignments (two for each course)
  2. Workshop Attendance
  3. Quiz
  4. Final Exam

Medium of Instruction

English

Teaching Methodology

ODL

Sr. No.

Course Title

Credit hours

Course Code

1

Functional English

3

9382

2

Introduction to Sociology, Culture and Society

3

9410

3

Quantitative Reasoning-I

3

9424

4

Literature of Pakistani Languages

3

9006

5

Public Relations

3

9263

Sr. No.

Course Title

Credit hours

Course Code

1

Expository Writing

3

9381

2

Ideology and Constitution of Pakistan

3

9378

3

Islamiat/Ethics

3

9401/5437

4

Quantitative Reasoning-II

3

9383

5

Advertising

3

9269

6

Pakistan Studies

3

9374

Sr. No.

Course Title

Credit hours

Course Code

1

Entrepreneurship

3

5026

2

Civics and Community Engagement

3

9385

3

Basics of Environmental Sciences

3 (2+1)

9389

4

Application of Information and Communication Technologies

3 (2+1)

9384

5

Language Skills & Communicative Abilities

3

9266

6

Development Support Communication

3

9272

Sr. No.

Course Title

Credit hours

Course Code

1

Process & Effects of Mass Communication-I

3

9270

2

Process & Effects of Mass Communication-II

3

9271

3

Print Media-I

3

9261

4

Print Media-II

3

9262

5

Electronic Media-I

3

9267

6

Electronic Media-II

3

9268

1

2

3

4

5

6

7

About

The Allama Iqbal Open University was established in May, 1974, with the main objectives of providing educational opportunities to masses and to those who cannot leave their homes and jobs. During all these past years, the University has more than fulfilled this promise.